![]() ![]() Keyword research toolsįor smaller accounting firms you can likely get everything you need by paying attention to the search results. You can just keep adding to your list here when you see a relevant search term. If you browse to the bottom of the search results you will also get some related searches. This is a fairly simple way to get an idea of what folks search for without paying for expensive SEO tools that you likely don’t need. You can further refine this by adding a letter after your search, so: The CPC is a good indication of how valuable a keyword is – the higher the better. Note: in this screenshot, we are getting other details from the Keywords Everywhere plugin for Chrome that helps us see volume and cost per click in Google Ads. Simply search for your first keyword and review the search suggestions that pop up. With an initial list of keywords, you can now start to expand that list with some simple Google searches and free tools. Work through this process until you have a well-structured set of keywords for your business. Note: with locations things to consider are the micro and macro areas you target + whether you have more than one location – all of which may have some impact on how you structure the pages and content on your site to best target these keywords. There may be crossover here as you may well provide in-person and online accounting The specific keywords here depend upon the focus of your business and the broadest keywords should be used on the homepage: Here are brainstorming and trying to map keywords to the hierarchical structure of your business. Keywords that describe the type of companies you work for.Keywords that more specifically describe the services you provide.General accounting keywords that describe your company.There are two or three main categories of keywords: You should follow a plan her to form a list of keywords that logically map to the products and services you provide. The first step to ranking well on search engines is to know what keywords you want to rank for. Request a free comprehensive marketing review for your accountancy firm: free marketing review. Read on to find out how to get your firm to the top of Google. If you are looking for professional support please get in touch for a complimentary SEO Consultation: ![]() In this article, we will cover the main factors you need to look at to improve the visibility of your accountancy firm on Google and the major search engines. SEO is a key marketing tactic for accountants. ![]()
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